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Membership plan revenue

A membership plan turns one-off customers into recurring revenue. See what your plan brings in each year and what one member is worth over their lifetime.

Your numbers

Every default is an example, not an industry figure. Replace it with yours. Everything stays in your browser.

Members on the plan today.

Monthly price × 12 if you bill monthly.

Share of members who renew each year. Capped at 99% for the lifetime math.

Repairs, upgrades and add-ons members buy. Pull it from your FSM if you can.

How we calculate it

  1. Plan revenue per year = members × plan price
  2. Total member revenue per year = members × (plan price + other revenue)
  3. Average member lifetime = 1 ÷ (1 − renewal rate) years
  4. Lifetime value per member = (plan price + other revenue) × average member lifetime

Lifetime uses a simple constant-renewal model and isn’t discounted. It’s revenue, not profit. 4.33 is the average number of weeks in a month (52 ÷ 12).

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