Design a membership or maintenance plan offer

When to use it

When launching or refreshing your maintenance agreement/club membership.

The prompt

Copy this, then replace everything in [brackets].

Help me write a membership plan offer.
Trade(s): [HVAC / plumbing / electrical]
What's included: [tune-ups per year, priority service, discount %, no overtime fees, safety inspection]
Price: [$/month or $/year]
Who it's for: [homeowners with systems older than X, etc.]

Write: a one-paragraph plain-English description, 5 bullet benefits, a short FAQ (cancel, transfer if they sell, what's not covered), and a one-line version for techs to say at the door.

Before / after

Before: A plan nobody can explain the same way twice.

After (example output):

Comfort Club, $16.95/month. Two tune-ups a year (spring and fall), priority scheduling when it’s 98° out, 15% off repairs, and no after-hours fees. Cancel anytime. One-liner for techs: ‘For about fifty cents a day, you get both tune-ups, you go to the front of the line, and you save 15% on any repair.’

Tips

• Make sure everyone, from CSR to tech, uses the same one-liner.
• Use real numbers from your own reports. Never let the AI invent them.
• Keep it in your voice. Edit the draft until it sounds like you talking to your crew.
• Review every draft before you send it. You’re accountable for what goes out.